Filippova, T. et al. 2023. REALIZATION OF THE HOLISTIC MARKETING STRATEGY FOR OMNI-CHANNEL RETAIL ON THE EXAMPLE OF THE FOXTROT NETWORK. Socio-economic relations in the digital society. 2, 48 (Jun. 2023), 73–83. DOI:https://doi.org/10.55643/ser.2.48.2023.486.